Lane IP's ethos is simple: a 3D approach to
IP, a holistic way of looking at our clients' IP
needs, and making sure all angles of their
portfolio are covered.

2017 Survey Results Highlight Rise in both Instances of Infringement and Trade Mark Filings


A recent independent survey [i] into the trade mark profession has found nearly three quarters of respondents have experienced trade mark infringement in the last year.This alarming statistic is just one of the red flags to arise from the survey conducted by the leading research agency Vitreous World in 2017.  The survey respondents were made up of 300 trade mark professionals from in-house and external legal teams from the UK (100), US (100) and France and Germany.

The findings also concluded that more than 40% of respondents saw an increase in instances of infringement in 2017.  A staggering one third of those surveyed even had to change a brand as a result of infringement.

Equally important was a trend showing growth in the number of trade marks being filed, for example, with year on year growth of more than 3.7% for EU trade marks and an increase of over 9% in the US from the 2016 figures.  Put simply, more businesses than ever before are seeking trade mark protection and as filings increase, the instances of infringement are also rising.

Budgetary constraints are also proving to be a concern to those charged with protecting and enforcing trade mark rights. Over two thirds of those questioned reported that their trade mark budget had either remained static from the previous year (58%) or had actually decreased (10%).   Essentially, in many cases, departments are tasked with doing more for less or with the same funds as before. This has led to trends such as over a quarter of respondents launching a secondary or seasonal brand without conducting full clearance searches.

Policing of brands is also not as widespread as it ideally should be, according to the survey results. For example, only 55% of those questioned have trade mark watches in place for more than half of their brands.

The Internet and social media have comprehensively altered the trade mark landscape, allowing smaller businesses to compete and grow alongside multinationals.  This factor coupled with the trends highlighted by the survey, illustrates how vital it is in today's fast paced world for businesses:

A)  To ensure searches are undertaken for new brands, in order to minimise infringement risks

B) To seek registration of the key brands following such searches in order to be in a better position to enforce rights against others; and

C) To put watching services in place, at least for core brands, in order to police third party filings

Businesses are therefore actively encouraged to undertake a comprehensive review of their brand portfolio and their strategies for trade mark protection, policing and enforcement to reduce the potential of third party actions or worse still, of having to rebrand entirely.

Lane IP can assist your business to compose a suitable strategy aligned to your particular budget.  For further information, please contact


[i} A copy of the survey can be downloaded at this link-

Article by Rob White 19/02/2018

Latest news

Brexit – its impact on Trade Marks and Designs in the UK...

This week is a historic week in which Article 50 is triggered signaling the UK’s exit from the EU.

Before we go any further, let’s be clear about one thing: despite some of the comments coming from certain
firms in some other member states, nothing at all will happen for at least 2 years. Nevertheless, we recognize
that our clients want to know what the future holds after Brexit. This is what we know, and can guess, at the

Laos became a Member of the Madrid Protocol as of 7 March 2016.

The Ministry of Commerce & Industry are currently in discussions to make significant changes to the way in which Trade Mark filings are handled and current proposals indicate that official fees are likely to increase by 100%.  Details as to when this will take effect have not yet been finalised but notification confirming the same is expected soon.

Latest articles
EU Commission Draft Withdrawal Agreement sets out Proposal for Treatment of EU IP Rights in the UK post-Brexit

On 28 February 2018, the EU Commission published its first draft proposal[1] as to the terms of withdrawal of the UK from the European Union, outlining how existing EU trade marks and designs will be treated vis-a-vis the UK following Brexit.

Although this is a draft document that is yet to be ratified by the UK government or UK Intellectual Property Office, it clearly sets out the EU's preferred stance as to the treatment of IP rights. It will now be sent to the EU parliament Brexit Group before then being transmitted to the UK government and bodies.

UK Court Seeks Guidance from CJEU on Issues of Broad Lists of Goods/Services and Intent to Use on Filing and Impact on Validity of Trade Marks

The UK High Court recently referred some key questions to the CJEU in a trade mark infringement action brought by Sky Plc[1], the answers to which could have a significant impact on the future filing strategies of brand owners in the EU and UK.

Mr Justice Arnold, acknowledging the 'general public importance' of the issues raised in this case, referred the following questions to the European Court for guidance, firstly on the issue of the clarity of broad terms in goods/services contained in a trade mark registration.

Contact us

2 Throgmorton Avenue
United Kingdom

T: +44 (0) 203 714 9490
F: +44 (0) 207 374 8552